In Case You Missed It: 2022 in Fashion

Time to read: 3 minutes

Hello,

This will be our last newsletter of the year! We’re taking a little break over the holidays from client work and social media to recharge, and revamp our bestselling tech pack template. So in the new year, we will have some exciting updates for you on that.

I hope 2023 brings you all the health and happiness you need!

Thank you for being a part of our community and supporting this newsletter, I appreciate your loyalty. See you in January, refreshed and ready to roll. My email inbox is always open and I love hearing from you if you have any suggestions on topics you’d like to hear about from us in the future.

In fashion, manufacturing, & commerce news:

In case you missed any of these, we added some timeless articles to the blog this year. Including our best-performing “A Quick Guide on Color Theory in Fashion and Garment Production”. As well as “What Is a Tech Pack Made of? All You Need to Know”, “How to Optimize Development with the Help of a Tech Pack Company” and “Brand CEO & Fashion Designer Holiday Gift Guide 2022”.

→ TECH PACKS CO

What happened to sustainability in fashion this year.

→ JEENA SHARMA, RETAIL BREW

There’s so much organic cotton it’s getting suspicious.

→ ECOTEXTILE NEWS

Want to participate in solving the problem of overproduction? Submit your anonymous thoughts on where the relationship between forecasting and production needs improvement. Your survey answers will help to produce a report that benchmarks the scale of the problem and set out some ways that digital, on-demand production might solve it. Fill it in and send it to a friend!

→ THE INTERLINE

It looks like China is reopening for travel and business in 2023 which is great for sourcing.

→ LILIAN CHENG, WILLIAM ZHENG, CANNIX YAU, & EMILY HUNG, SOUTH CHINA MORNING POST

Live shopping events seem like a really smart marketing channel to me, the brand Calpak is all in. I’ve heard a lot of chatter about live shopping, but I haven’t seen much evidence of it getting results… it makes a lot of sense to have it in this “event” format. Have you any live shopping experiences to share?

→ MAEVE ALLSUP, RETAIL BREW

The year of barely there clothes, hideous 90’s looks and Valentino’s bright pink, here’s what sold in 2022.

→ MARK HOLGATE, VOGUE MAGAZINE

Preppy: What’s the appeal and why’s it such a loaded word?

→ DAVE SCHILLING, LOS ANGELES TIMES

Street style: Italian vacation edition

→ IRENE KIM, VOGUE MAGAZINE

Pattern trend: Sea life

→ PATTERNBANK

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