How Much to Budget for a Fashion Line: Real Costs to Expect

Time to read: 5.5 minutes

---

Wondering how much it really costs to start your own fashion line? You’re not alone.

This is one of the most common questions I get from designers and founders ready to take their first step into launching a brand. Some think it’s a $50,000 investment. Others believe they can do it with $2,500. The truth? It depends—but it’s never as simple as most people think.

Let’s break it down so you can plan your launch budget wisely and avoid the pitfalls that cause so many startups to stall.

1. Product Development: The Non-Negotiables

Before you think about production, you need to develop your product properly; this is where most founders underestimate their costs.

Here’s what to budget for:

• Design and tech packs: $400–$2000 per style, depending on complexity.

• Pattern making and grading: $200–$1,000 per style.

• Sampling: Expect $200–$1,000 per prototype (and you’ll likely need 2–3 rounds).

2. Sourcing Materials

This step often takes more time and money than founders expect. You’ll need fabric, trims, zippers, buttons, labels, and packaging.

• Fabric costs: $5–$30 per meter, depending on quality and fiber.

• Minimum order quantities (MOQs): Some suppliers require at least 100–200 meters per fabric.

• Sourcing services (if outsourced): $500–$1,000 per style.

3. Sampling & Revisions

Most first samples are not perfect—and that’s okay. But every revision adds to your cost. Budget for 2–3 samples per style, especially if you’re working with overseas factories where communication gaps can lead to misunderstandings. Even experienced brands spend 10–15% of their total budget on sampling.

4. Production Costs

Your production cost will depend heavily on product type, materials, order size, complexity, and factory location.

Here’s an extremely general guide:

• XS-batch production (20–50 pcs): $30–$80 per piece

• Small-batch  production (100–300 pcs): $15–$40 per piece

• Bulk production (500+ pcs): $10–$25 per piece

Also, factor in:

• Labels and packaging: $0.25–$2 per unit (though usually included in your unit cost above)

• Quality control: $300–$500 per inspection

• Freight: $3–$10 per unit for international shipping

• Duties: Usually 15-25% for apparel and textile products 

• Tariffs: Usually an additional 15-35% depending on country of origin

5. Branding, Website, and Marketing

Even if your product is great, you’ll need visibility to sell it.  Budget realistically for:

• Brand identity & logo: $500–$2,000

• Website design & setup: $1,000–$5,000

• Photoshoots: $100–$7000

• Launch marketing (ads, content, PR): $1,000–$3,000 minimum

6. Hidden Costs Most Founders Forget

• Customs and shipping delays

• Sample shipping fees (especially overseas)

• Insurance

• Product testing and compliance

• Storage and warehousing

• Returns, exchanges, and damaged goods

These small costs can quietly eat up 10–20% of your total budget. Always build in a buffer.

So, What’s the Real Total?

• Design is the most affordable differentiator. You don’t need huge budgets—just intentional choices.

• Your story should show in your design. Customers connect to meaning, not just looks.

• Collaborate early with factories. They can help you achieve unique looks cost-effectively.

• Refine constantly. The best brands evolve their design system, not reinvent it.

Differentiation doesn’t mean spending more—it means designing smarter. When you focus on thoughtful design, you build a brand that feels intentional, authentic, and lasting. From fit to packaging, every choice becomes an opportunity to stand out—affordably. 

Got a design idea? Let’s make it real. Book a call now, and we’ll create your tech pack together—ready for production.

---

---