Body Shapes, Size Charts & Measurements: What are they?

Sizing on the one hand is a fairly boring and technical topic, but it can be loaded with emotion too. What most people ask me is, how are sizes created and what measurements do you need for your design?

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The 5 Most Damaging Tech Pack Mistakes

I’ve seen lots of tech packs over the years, some more detailed than others. I often get clients who already have tech packs - but haven’t been getting great results from them! Here are the details that are missing, time and time again.

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